Advanced Marketing Features
Run split testing, advanced trigger based marketing campaigns, web forms and even user based interaction surveys with just a few clicks, all within your marketing platform.
Surveys & Feedback Forms
Use the drag & drop editor to quickly create a completely customized survey. Then, link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analyzed, browsed and exported to Microsoft Excel for further processing.
Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.
You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!
Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.
Manual Event Logging
Using the built-in event logging system, you can quickly and easily log events such as phone calls and meetings next to the contacts in your list.
Each user can define their own event types. Follow up reminders can be added through the software automatically to your Google Calendar, if enabled.
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!
With triggers you can:
- Send recurring emails based on a date such as a birthday
- Add contacts to new lists based on events (such as opening an email or clicking a specific link)
- Remove contacts from the list they are on based on an event
- Add/remove a contact from a list on a date in the future
Google Calendar Integration
Full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the “Add to Google Calendar” icon next to any date field when editing a contact’s details.
Automatic Event Logging
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.
You can see a complete history of every email they’ve received, which links they have clicked and when they have opened your emails.